I help small businesses get things done — strategy, design, websites, systems, and the automation that connects it all. One person, no handoffs.
I run the finances of a national facility services group — 240+ sites, four states, every day. That's where the discipline comes from. vanstaden.co is where it goes to work for small businesses: a few clients at a time, taken seriously.
Twenty years of building things, some digital, some physical. Lately most of it is wiring the parts together so they run without me — if it happens twice, it should happen automatically.
If it's broken, I'll tell you. If I can't fix it, I'll tell you that too.
AI and automation, consulting, design, websites, hospitality, construction, POS. Yes, all of them.
I build AI work systems — connecting your accounting, rostering and job management so they talk to each other. Zapier, MCP, or straight API calls, whatever the job needs.
Your numbers, read plainly, with a plan attached.
Logos, print and brand systems that hold up.
Sites that load fast and say what you do.
Menus, margins, rosters — service that runs itself.
Fit-outs and builds, managed end to end.
Tills, terminals and stock, set up so staff can use them.
New identity and a site that quotes the work properly for a small commercial builder.
Rebuilt the booking flow and put the salon's till and diary on one system.
Part-owner. I found the site, planned it with the architects, built it, opened it, and ran it through COVID. Sold in 2023.
Operator from day one. Opened it in 2007, ran it until 2016 — and I still consult there.
A sentence or two is plenty. I read everything myself and reply within a day.
I take a few clients at a time. If I can't do your job properly, I'll tell you before it costs you anything.
No forms required. No newsletter. I answer my own email.
